Le
mieux est l'ennemi du bien.
Voltaire
One of my favorite books is
Good to Great: Why Some
Companies Make the Leap . . . and Others Don’t.
Based on a five-year
research project, Good to Great answers the question:
“Can a good company become a great company, and, if so,
how?” True to the rigorous research methodology and
invigorating teaching style of Jim Collins, Good to Great
teaches how even the mediocre companies can make the leap to
outperform market leaders like Coca-Cola and Intel.
So I
ask the question, "Can a good affiliate network become a
great network and if so, how?"
According to Collins, “Making the transition from good to
great doesn't require a high-profile CEO, the latest
technology, innovative change management, or even a
fine-tuned business strategy. At the heart of those rare and
truly great companies is a corporate culture that rigorously
finds and promotes disciplined people to think and act in a
disciplined manner.”
When
thinking about your affiliate organization, do you feel that
you have great people working with your partners? Is there a
sense of urgency with partner requests? Is there that je
ne sais quoi in your sales/account management team? Is
your team good? Or are they GREAT?
https://www.lynxtrack.com/signup.php
The
following are five qualities that Jim Collins deems crucial
for any company wanting to make the leap from good to great.
How can you apply this to your affiliate organization?
-
Level
5 Leadership: Moving from good to great starts with
leadership, with the will and drive to succeed. Not on a
personal level, but for the company to succeed.
-
First
Who...Then What: Next find the right people to manage and
run the business.
-
Control the Brutal Facts: Then look at the facts
objectively. What are your core competencies?
-
Hedgehog Concept: Take action based on being the best at
what you can be the best at. Great in Search but not on Web?
Not so good at incentivzed but excellent at email? Be the
best in one thing.
-
Culture of Discipline: Implement the resulting plan
rigorously, with discipline and focus.
I highly recommend this book
so if you are interested,
click here
Care to chat? Drop me a
line.
Elizabeth@yfdirect.com
Elizabeth M.
Lloyd
Director, Partner Marketing
The YFDirect Trust Network
Elizabeth@yfdirect.com
