As
e-mail, cell phone, and instant messaging have become
ubiquitous in the workplace, the opportunities afforded by
face-to-face communication have never been more important.
Tony
Venables, an economist at the London School of Economics,
believes that businesses that thrive on face-to-face
communications—commonly referred to as F2F—now account for a
growing share of economic activity.
According to an international survey conducted by RoperASW
and TANDBERG, business professionals believe that
face-to-
face
communications
is the preferred form of communication for 12 of 18 business
objectives.
https://www.lynxtrack.com/signup.php
Compared to audio and web, people overwhelmingly say
face-to-face
communication:
-
builds high trust – 90%
- is more personal – 87%
- reduces confusion/misunderstandings – 81%
- is easier to understand – 76%
- makes negotiating easier – 75%
- makes people more accountable – 75%
- is better for detailed explanations – 71%
- makes discussions more productive – 65%
- enables quick decisions – 62%
- makes it easier to transcend language/cultural barriers –
53%
- is easier to remember – 52%
Since
the affiliate marketing industry is still a niche market,
let’s all make an effort to meet each other personally. Soon
enough, our f2f communication efforts will lead to loyal and
profitable partner relationships.
I have
comprised a list of industry events I want to meet all of
you at!
Search Engine Strategies, NYC, February
28-March 3
AdTech, San Francisco, April 25-27
Affiliate Summit 2005, Las Vegas, June 13-14
AdTech, Chicago, July 11-12, 2005
Search Engine Strategies, San Jose, August
8-11
See
you soon!
Elizabeth M.
Lloyd
Director, Partner Marketing
The YFDirect Trust Network
Elizabeth@yfdirect.com
