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January 13th, 2005 Edition   Top Offers From Top Networks Top offers from these top networks. CoverClicks, PrimaryAds, Advertising.com,  EmarketMakers, CoReg Media, Ampere, Gratis Internet, Monetizeit, Permission Data, YFDirect, AdDrive, R.O.Wise Networks, LynxTrack,  PrimeQ Digital Thoughts We’re two weeks into the New Year, but unlike years past, this year doesn’t feel the same as the other beginnings of new years. I mean, all signs suggest that it should be the same. There were plenty of New Year’s parties. Partner Marketing Partner loyalty is comparable to consumer loyalty. Two separate studies on customer loyalty, published in the Journal of Consumer Research, demonstrate that as many as 50% of customers can be swayed by a competitor’s sales and marketing message, word-of-mouth advice and special incentives. Trends Many aspects to online advertising saw tremendous growth in 2004. Among the biggest percentage gains took place in an area that received among the least press - search engine arbitrage. .COM 2.0 Is this .com2? It feels like all of the press being reported for the online advertiser is extremely positive. The numbers look good and the general impression about advertising on the internet is also positive. The Demise of Lead Generation So far most of the articles I’ve read give positive projections for our industry in 2005. When asked to write this article, and give my projections for online lead generation in the New Year, I was conflicted. Although I feel this will be a great year, I am fearful that if some online lead-generation business practices continue the way they were in 2004, we may experience an unwanted downturn in our business. Mays' Take - Mind Torn Apart By Wins and Losses A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.   Breaking News and Industry Headlines

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DM Confidential Classifieds JOB Posting: Online Performance Media Buyer AzoogleAds AzoogleAds is rapidly growing its winning team and we need more great people with online advertising experience.  If this is you, contact us right away.  Click here for open positions. http://www.azoogleads.com/az/new/about.php Looking for email marketing leads without all of the hype? PrecisionPlay Media prides itself on having a reputation for conducting business honestly and transparently - without the unrealistic claims made by many companies. All leads have at least Email, IP, Source & Date/Time Stamp. For more straightforward information, please contact Tony Jones at 302-456-5958 or by email at tony@precisionplay.com. Still meaning to sell that unused and unwanted IT equipment?? STOP MEANING TO, we'll buy it from you!  Call us at 917-304-9525 or e-mail us at sales@ombligo.com Do you manage a high volume registration site? Contact Adteractive and double your revenue with our FREE turnkey solution.  Its easy to set up - FREE and can be fully co branded to your site - Contact Diego Canoso dcanoso@adteractive.com, 415.762.2266 x121 to view a demo today.   Co-Reg Publishers needed Publishers wanted for opt in, double opt in, and opt to pop placements. please contact co-reg@digitalmoses.com   Downlods from WRP   --   Your one stop shop to get you download distribution. ActiveX, Bundle's, Stand Alone, POP, Email etc… If you have a product and you are looking to distribute legally and honestly through downloadable software channels. Contact WRP MEDIA wrpsales@wrpmedia.com VP & Dir Openings On-Line/Email Marketing/Search Engine Marketing/User Experience/Affiliate Marketing Our Client is a leading online marketing firm, specializing in delivering customers…intelligently, to its clients using online advertising and marketing techniques.  Their clients include such leading firms as T-Mobile, Sears, BMG/Bertelsmann, Pfizer, University of Phoenix, and Columbia House.   HQ’d in beautiful Boca Raton, Florida at an exclusive office park with views of the adjoining golf course, our client is fast growing and has been profitable since its inception!  Revenue growth from 2003 to 2004 will exceed 100%.  Revenue for 2004 will be in the Eight figures, while employment will more than quadruple.   The company is totally debt free, generating attractive profit margins, and anticipates continued strong growth rates in 2005 both organically and through acquisitions.   VP On-line Marketing Director of Email Marketing/Database Marketing Director of Search Engine Marketing Director of User Experience Director of Affiliate Marketing THESE  KEY MARKETING MANAGEMENT OPENINGS ARE NEW AND DUE TO RAPID EXPANSION AND PROFITABLE GROWTH.   Please see marketplace for details   Scott Rewick’s Tip of the Week The YFDirect Trust Network     "Keep on pushing zip code submit. Consumers are entering their ZIP codes in record numbers, and publishers are falling over themselves to provide them opportunity" Tip Of The Weekk "When hiring new employees - consider using a third party personality profile service, similar to Fitability.com - http://www.fitability.com/  (that's who we use) to help to make sure your candidates match your expectations." Jason Wolfe

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