DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry

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January 6th, 2005 Edition


 

Digital Thoughts
Towards the end of 2004, people's minds were centered on the question of what 2005 will bring. It’s now 2005, but unfortunately it’s too soon to answer that question. What can be known though is how the industry fared in 2004. The answer as most people already know is that the industry fared quite well. Throughout the year, many reports tracked the progress of online ad spending.

Effectively Selecting Search Terms for Pay Per Click Campaigns
Choosing search terms is one of the most important aspects of a pay per click campaign. The right keywords can make or break any online advertiser’s campaign. Irrelevant keywords can result in low conversions and little exposure to the proper online audience.

Adware Revisited
Software companies involved in the Adware or spyware space have done a great job of getting their software onto people’s computers. However, the industry  has not done a very good job of giving consideration to the consumer.

The Symbolic Convergence Theory
Identify Common Goal (generate 3x more revenue month after month)  + Discover Common Interest + Establish bond + Build rapport= Profitable, Long term relationships with your affiliate partners.

Mays' Take - The Right Weather To Play It Quick
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.  

Breaking News and Industry Headlines













To Advertise in Digital Moses contact editor@digitalmoses.com


 

DM Confidential Classifieds

AzoogleAds
AzoogleAds is rapidly growing its winning team and we need more great people with online advertising experience.  If this is you, contact us right away.  Click here for open positions. http://www.azoogleads.com/az/new/about.php

Looking for email marketing leads without all of the hype?
PrecisionPlay Media prides itself on having a reputation for conducting business honestly and transparently - without the unrealistic claims made by many companies. All leads have at least Email, IP, Source & Date/Time Stamp. For more straightforward information, please contact Tony Jones at 302-456-5958 or by email at tony@precisionplay.com.


Still meaning to sell that unused and unwanted IT equipment??
STOP MEANING TO, we'll buy it from you!  Call us at 917-304-9525 or e-mail us at
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ontact Adteractive and double your revenue with our FREE turnkey solution.  Its easy to set up - FREE and can be fully co branded to your site - Contact Diego Canoso dcanoso@adteractive.com, 415.762.2266 x121 to view a demo today.  

Co-Reg Publishers needed
Publishers wanted for opt in, double opt in, and opt to pop placements. please contact co-reg@digitalmoses.com  

Downlods from WRP   --   Your one stop shop to get you download distribution. ActiveX, Bundle's, Stand Alone, POP, Email etc… If you have a product and you are looking to distribute legally and honestly through downloadable software channels. Contact WRP MEDIA wrpsales@wrpmedia.com

VP & Dir Openings On-Line/Email Marketing/Search Engine Marketing/User Experience/Affiliate Marketing

Our Client is a leading online marketing firm, specializing in delivering customers…intelligently, to its clients using online advertising and marketing techniques.  Their clients include such leading firms as T-Mobile, Sears, BMG/Bertelsmann, Pfizer, University of Phoenix, and Columbia House.
 
HQ’d in beautiful Boca Raton, Florida at an exclusive office park with views of the adjoining golf course, our client is fast growing and has been profitable since its inception!  Revenue growth from 2003 to 2004 will exceed 100%.  Revenue for 2004 will be in the Eight figures, while employment will more than quadruple.
 
The company is totally debt free, generating attractive profit margins, and anticipates continued strong growth rates in 2005 both organically and through acquisitions.
 
  • VP On-line Marketing
  • Director of Email Marketing/Database Marketing
  • Director of Search Engine Marketing
  • Director of User Experience
  • Director of Affiliate Marketing
THESE  KEY MARKETING MANAGEMENT OPENINGS ARE NEW AND DUE TO RAPID EXPANSION AND PROFITABLE GROWTH.
 
Please see marketplace for details

 

Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

"The Power of Your Brand

Your logo/network name needs to communicate the power of your brand to all of your affiliate partners. Does your brand power communicate - top payouts - fast payments, unique offers?"



Tip Of The Week


"When hiring employees, be sure to do background checks on key people that have access to any sensitive data. In our business, it is easy for less than honorable employees to get access to confidential data, and then spread it around quickly and anonymously."

Jason Wolfe


Looking for banners, e-mail, co-reg distribution for InstantAlbert contact albert@digitalmoses.com

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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC