DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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December 30th, 2004 Edition - HAPPY NEW YEAR!


 

Digital Thoughts
 Some time around Thanksgiving, I tried to write an article of thanks. At the time, I couldn’t think of anything to be thankful for… anything that had to do with our industry that is. Working in performance-based internet advertising is a thankless job. Getting paid means living a transactional lifestyle, like being a salesman on commission knowing that no money will come in without any sales taking place.

Welcome to Partner Marketing 2005
Amidst all the gift baskets you received filled with popcorn and honey roasted cashews, have you stopped to think which affiliate partner of yours actually gave you something meaningful and worthwhile?

Trends Report
By most accounts, this has been one of the most memorable years in the relatively short lifespan of online advertising. Thanks to an improved economy, many people in our industry will never forget 2004. Two trends dominated our industry – one strategic and one tactical. On the strategic side, we have consolidation. On the tactical side we have emergence of the incentive promotion sites. Consolidation will always occur.

Mays' Take - Major X List
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.  

Breaking News and Industry Headlines












To Advertise in Digital Moses contact editor@digitalmoses.com


 

DM Confidential Classifieds

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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

"One way of managing your CPA price is to only distribute certain offers to network partners, and have the price point be based on volume. "


Tip Of The Week

"If you do alot of volume in credit card sales - it is wise to obtain multiple merchant services companies (processors), otherwise if you have a glitch you might have all your funds held by one company. Spread the risk - do not be tied into one processor."

Jason Wolfe


Looking for banners, e-mail, co-reg distribution for InstantAlbert contact albert@digitalmoses.com

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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC