Amidst all the gift baskets
you received filled with popcorn and honey roasted cashews, have you stopped to
think which affiliate partner of yours actually gave you something meaningful
and worthwhile? In your plethora of holiday gifts from partners expressing their
appreciation to you and your business, did anyone manage to personally write you
a greeting card mentioning some of your interests and/or background?
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Welcome to my first article of Partner Marketing 101. As the Director of Partner
Marketing for the YFDirect Trust Network, I have come to the realization
that the most powerful tool in the marketing arsenal
for creating partner relationships and building brand image is constant
communication. Whether the content of communication is strictly professional
(alerting partners of a new highly converting offer) or more personal (just to
say hello) the key action is constant communication.
Establishing a successful
partner marketing program should not be solely based on an economic parity
between network and partner.
Have you ever wondered why you do more business with one partner than the other
(financial reasons aside)? In an effort to help you grow your partner
relationships- whether you have 500 or 50, I will be bringing you new and
creative ideas on how to establish and run a mutually beneficial partner
marketing program.
Of course I am open to questions as well so please send them my way to
Elizabeth@yfdirect.com
Looking forward to working with you in 2005,
Elizabeth M.
Lloyd
Director, Partner Marketing
The YFDirect Trust Network
Elizabeth@yfdirect.com
