DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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December 23rd, 2004 Edition - "HAPPY HOLIDAYS!"


 

Digital Thoughts
 Chances are even the faithful five readers of this column have set their inboxes to Out of Office Assistant. The office parties have wound down and people are evacuating the buildings as though on a fire drill, except here, they won’t be coming back after a few minutes outside.

"I  Am The Law"
The strength of any government is based on its people. Jack Walsh is famous for searching, finding, and hiring only the best people for any specific job. Executives, account representatives, and administrative support staff are the ingenious individuals who are not afraid to fail and have pushed each industry to succeed.

Trends Report
In this week’s Trends, we’re going to look at an industry that hasn’t shared our success during the past several years, the airline industry. This article references a concept mentioned in a recent article by Al Ries titled “Dissecting the Wreckage of Airline Marketing Disasters.” With respect to the airline industry, during the past 10 years, the five largest U.S. airlines – American, United, Delta, Northwest, and Continental – generated close to $700 billion dollars in revenue, yet lost close to $700 million.

Mays' Take - Cheery On Top
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.  

Breaking News and Industry Headlines












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DM Confidential Classifieds

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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

"Have a safe and happy holiday weekend!"


Tip Of The Week

"If you do alot of volume in credit card sales - it is wise to obtain multiple merchant services companies (processors), otherwise if you have a glitch you might have all your funds held by one company. Spread the risk - do not be tied into one processor."

Jason Wolfe


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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC