DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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December 16th, 2004 Edition


 

Digital Thoughts
 Almost all in the industry suspected that the sheer volume of ads for incentive promotion sites would lead to some form of implosion at some point in time. I don’t think anyone would have guessed that this implosion would result in an article claiming some of those involved in the promotions were “Fraudsters Phishing With Gift Card Offers.” I am quite unhappy with the article and its unfounded asserterions.

The Advertising Market
Advertising spending in general is currently being predicted to rise in the coming years, and some influential advertising groups are expressing confidence in particular in Internet placement and ads.

Zip Codes = Internet Crack
What is Internet Crack? It’s what happens when you develop a consumer promotion that performs at such a high level that both publishers and consumers can’t get enough of it. We’ve all seen lower grades of Internet Crack during our time. (when the first Gift Card offers came out and when advertisers like True raised their CPA to unheard of levels). The latest phenomenon, (already over 3 months old) is the heavily trafficked “ZIP code submit” offer. 

Trends Report
As email began to decline, many of the smarter performance-based email marketers turned to PPC search in order to drive traffic to revenue programs.

Mays' Take - Juby Feeler Machine
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.  

Breaking News and Industry Headlines











 


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DM Confidential Classifieds

AzoogleAds
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NetBlue Job Postings

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Publishers wanted for opt in, double opt in, and opt to pop placements. please contact co-reg@digitalmoses.com  

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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

"Zip Code Submits are EASY conversions.

Five keystrokes and a zip code submit earns the publisher up to $1.50 on some channels. "
 


Tip Of The Week

"Instead of using redirect tracking, you might want to consider JavaScript on your landing page to track affiliate traffic, and to improve your search engine marketing tactics."

Jason Wolfe


Looking for banners, e-mail, co-reg distribution for InstantAlbert contact albert@digitalmoses.com

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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC