DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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December 9th, 2004 Edition


 

Digital Thoughts
 Given that Holiday Decorations began being put up before Thanksgiving, it’s no surprise that keeping one’s mind on work isn’t always the easiest thing to do, especially with the holidays only weeks away. It’s like keeping focused after Ad Tech with Thanksgiving generally right around the corner. For some reason though, this year isn’t as similar as years past.  

Trends Report
In January 2000, America Online merged with Time Warner. In what felt like a symbol of the dot com promise, the mega-billion dollar merger now almost seems like the beginning of the end. During the bust, few legitimate companies received criticism as persistently as AOL Time Warner. Investors complained, employees moaned, and most advanced users simply regarded them as the internet for dummies and not in step with the needs of the market. Given that AOL has lost subscribers for the past seven consecutive quarters speaks to the potential truth in that perception.

 Lessons from a Giant…
AOL is the founder of the largest online media network the world had ever seen. However, as the internet developed and more companies joined the space, AOL began to slip in its ability to show profit and compete with companies like MSN, Google, and Yahoo.  

Mays' Take - Micro Soft Words
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.  

Breaking News and Industry Headlines











 


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DM Confidential Classifieds

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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

It’s important to know what expectations you have as a publisher going in, and then find a network that best fits those needs. Trying a lot of networks (its easy to join) helps you build that understanding. From an advertiser perspective, different networks specialize in promoting various types of advertisers. Look around and find the one that works for you best.


Tip Of The Week

"Instead of using redirect tracking, you might want to consider JavaScript on your landing page to track affiliate traffic, and to improve your search engine marketing tactics."

Jason Wolfe


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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC