DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry

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December 2nd, 2004 Edition


 

Digital Thoughts
Usually when I don’t feel like researching a particular topic I turn to the registration path for inspiration. That space does more in a week than most do in a year, making for an almost endless supply of material.

Trends Report
Last week’s Trends focused on the distinction between ad networks and affiliate programs. This week’s deals with an interesting aspect to performance-based advertising, one that impacts aggregators of performance-based ads and not so indirectly the advertisers themselves.

The Web Log King
Gawker Media maybe the most expansive web log conglomerate of the small web log environment. It boasts a portfolio of nine internet sites that comprise Denton's Gawker Media company.  

Optimizing Your Offers For The Season
According to AC Nielsen, Eighty-four percent of Americans will buy at least one holiday gift online this season. But what does this mean for affiliate marketers, whose offers are not specifically tied to the holidays? 

Ad-Tech Hangover
What was your conversion rate at Ad-Tech? Anybody who has exhibited or attended Ad-Tech knows how great these shows are, and your odds of doing some business are high.

Mays' Take - Inflation in the Industry of Interested Barbers
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.  

Breaking News and Industry Headlines











 



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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

"In order to maintain distributrion - advertisers should match their creative to the time. People are more likely to respond to offers centered around specific holidays and dates. When was the last time you were tempted to have another serving of pumpkin pie just because it was Thanksgiving? "



Tip Of The Week

"If you are driving significant traffic to your servers, and you rely on an ISP for bandwidth, consider doing a direct deal with the bandwidth providers themselves...otherwise you are beholdent to an ISP whom might not really have your best interest in mind."

Jason Wolfe

 


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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC