OPTIMIZING YOUR OFFERS FOR THE SEASON
By Scott Rewick

According to AC Nielsen, Eighty-four percent of Americans will buy at least one holiday gift online this season. But what does this mean for affiliate marketers, whose offers are not specifically tied to the holidays? 

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The answer is simple: Holiday-ize your offers, complete with holiday themed creative and landing pages. Some affiliate marketers are catching up to this trend. Already, offers in the mortgage, finance, debt consolidation, education, and incentive verticals are being customized to fit into the holiday theme.

Let’s take a look at three examples from the mortgage, automotive, and beauty verticals.

Holiday-izing Mortgage

I recently saw an email mortgage offer complete with a graphic of a house decorated in Christmas lights with the following text: “Wouldn’t it be nice to own a home for the holidays?” Take the Christmas lighting off the house and replace the text with “Wouldn’t it be nice to own a home” and what you have is a ‘normal’ mortgage offer. Obviously, it does not take a lot of time and money to optimize your current offers with a splash of the holidays.

Holiday-izing Automotive

Let’s take a look at another offer I received- this time- it’s a text email offer for auto loans. Who would have thought that one could monetize auto loan offers during the holiday season?    The subject of the email is: “Get the Car You Deserve”. Once the user opens the email, the following message comes up:

Give yourself a nice Christmas present this year.

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The sender of this email simply adds the sentence “Give yourself a nice Christmas present this year” and voila- you have a holiday offer. Once the user clicks through to the link to Get Started Now, the landing page looks like a normal landing page except for a red bow on a car. Once again, Holiday-izing the offer, creative, and landing pages is simple.

Holiday-izing Beauty

The subject line for this email is “Save 40% AND give Beauty in a Basket.” Once the email is opened, the user reads:  “Give beautiful gifts this season.” The offer then goes into detail about the specific beauty products along with a holiday graphic such as an ornament detailing Free Fedex Shipping. Once the user clicks-through, he/she is brought to a matching holiday themed landing page: http://1800patches.com/product_hbb.html?CampaignID=2004109485&LinkID=407&LinkSubID=giftb

Take away the sentence “Give beautiful gifts this season” and the holiday ornament graphic, and what you have left is a standard beauty offer.  

The key to optimizing your offers for the season is to be creative and to know that consumers, who are already in the purchasing mode mindset due to the holiday season, are more likely to respond to holiday themed offers. Whether your offers are in the mortgage, debt consolidation, dating, or education verticals, adding a holiday spin to the offer as well as adding a couple holiday themed graphics to your creative and landing page is the key to higher conversion rates.

Scott Rewick

VP Business Development

The YFDirect Trust Network