DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry

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November 18th, 2004 Edition


 

Digital Thoughts: What’s in a Name?
Let’s say I have a website and want to run a third-party offer on it.  I join one of the companies that have established relationships with the actual advertiser so that I can chose different ads, have online stats, and ultimately get paid.

Trends Report
Different markets get “hot” at different times. While not many articles have been written about it, most in our industry have heard that United Kingdom traffic is “hot.”

A Focus on the Banner Ads
This online media unit is often looked at as the stepchild of the rest. Emails, and pops seem to have a much stronger reputation for success.

May's Take - Creaky My Limit
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Reunion.com Acquires Social Networking Innovator, GoodContacts
Strengthens Reunion.com's Leadership in Keeping People in Touch Online; Adds Valuable New Offering to 34 Million Members

Breaking News and Industry Headlines










 

 



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DM Confidential Classifieds

NetBlue Job Postings

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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

"Publishers should not look at the price of the CPA in a vacuum. Price multiplied by conversion rate, then analyzed on a volume basis generally determines the overall value"



Tip Of The Week

"Weighing the benefit of going from prepay to 'terms' is important. In 2001, many firms went under, and I can personally say we got burnt badly because we had most of our clients on terms. If you are on the fence, you might want to try terms and get a personal guarantee."

 

 


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