DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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November 4th, 2004 Edition


 

Digital Thoughts: 4 More Years
Hard to believe that only a week ago all talk focused on the Boston Red Sox and their once in our lifetime post season performance. Not in recent memory has such suspense been seen and such anticipation existed leading up to the big night. The same, it seems, can be said of the recent Presidential race.

Trends Report
Less than two weeks ago, several big deals had the industry talking, and that is again the case this week.

DOT COM part 2
Over the past few months Internet stocks have been insanely hot. It almost feels like we're back in the DOT COM boom.

Truste Policy Flash - An Overview Of Spyware State Legislation
 Spyware replaced spam as the Internet and e-commerce issue de jour in the states this year.

May's Take - A World Later
 A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Breaking News and Industry Headlines








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DM Confidential Classifieds

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Scott Rewick’s Tip of the Week

The YFDirect Trust Network

 

 

Successful affiliate networks, more than any one thing, over-communicate with their publishers. Publishers are the ones sticking their necks out and show a willingness to run campaigns on a Cost Per Action basis. At the end of the day, they want compelling offers (ones that convert) and they want to get paid. The great networks work extra hard to make sure they maximize the chances that a particular campaign will work for a particular publisher, by careful selection and a good understanding of conversion rates.

Speaking of communication, I would love to tell you more of my $$$ making tips at AdTech next week. Please come to Booth #510 and look for me.


 

AdTech Party schedule


 November 8 CrowBar 
530west 28st (between 10 11)
 
 

 

 

Looking for banners, e-mail, co-reg distribution for InstantAlbert contact albert@digitalmoses.com

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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC