DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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September 16th, 2004 Edition


 

Digital Thoughts: C is for Cookie, and E is for eBay
Those in the email world largely missed a small but temporary surge in internet advertising. I bring it up certainly not because of its time relevancy – this particular incident ended in July – but due to its contextual relevancy with this issues’ Trends Report.

Trends Report
I recently called CPA the ugly duckling of online advertising. It spent its early years hearing reasons why people didn’t want it. Due, in no small way, to those who read this publication, CPA no longer evokes a response akin to a four-letter word.

Overture 101
There are multiple ways to increase revenue on a site with traffic. It is of course even easier to imagine and implement programs on web sites that are branded and used by millions of consumers on a daily basis without a “direct” invitation by the company.

May's Take - The Trip D
 A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Breaking News and Industry Headlines






 


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