DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry
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September 9th, 2004 Edition


 

Cooptition – A Made Up Word That Makes Lots of Sense
In fifteen minutes, that little Gecko could save you hundreds on your car insurance, but he might cost Google tens of millions in click revenue.

Trends Report: Lights. Camera. (Cost Per) Action!
Two weeks ago, we went over Online’s comeback kid, the CPC.  Today, we’re looking at the ugly duckling of online advertising, the CPA.

Contracts
The Internet marketer will see thousands of paper contracts, and witness many more thousands of verbal contracts.

May's Take - Pick One
 A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Breaking News and Industry Headlines





 


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