A "Workaholic's" Vacation
By David Fishman

Internet marketers seem to be “workaholics.” The industry is consistently overrun with people who need to know who is emailing instant messaging and calling them at every hour of every 24 hour day. The internet marketer is always working, while always able to take time for a personal call. This industry based on the time line of other industries is at the absolute oldest a pre-teenager. The collective “we” of the internet marketing industry are developing the foundation of an industry that as Googles IPO clearly defines is here, and here to stay. All industries follow the ebb and flow of up and down times. There are months when marketing on the Internet is a mad dash, where the sprinter who runs the fastest wins. There are quarters that feel more like a marathon or perhaps an ultra-marathon. For example, When it feels like there is a lack of consumer interest in "surfing" or focus on the internet durring an industries down time period. The question is, for an industry that has just gotten passed the pre-natal stage and where each person in such a tight nit community changes the make-up and direction; when does one find time for a break or for a vacation?

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It is imperative that every person deeply involved with their work take time away from that work. There is no way to continue to love, focus, or be productive consistently without finding time for ones self away from the “daily grind.” It does not make a difference if one is a spiritual person or completely logical or pragmatic or some combination, the need to recharge the creativity, energy, and intensity is a necessary part of continuing to be a successful marketer.

The United States holiday calendar is a perfect place to start looking for a good time to take a break from being an internet marketer and spend that time being a beach bumb. Internet sales, branding, and marketing, always heat up 5-7 weeks before a major holiday that is celebrated in the United States by a majority of Americans, It is also important to note, that during holiday times, sales, marketing and branding opportunities will decline as a result of fewer people online.

While it is often difficult to find the “perfect” time to take a vacation it should not be ignored nor should it be considered a waste of time. In order to be more productive and to consistently feel good about being at work one needs to find time to take a break. The timing of this break should be a period when the Internet is on a down turn so that the marketer and the company do not sense negative feelings about the time away. Happy travels and look at that calendar carefully.

 
David Fishman
dfishman@ileadmedia.com