DM Confidential

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August 19th, 2004 Edition
 

Digital Thoughts: With Friends Like These…
Let’s assume that you are one of an advertiser’s largest publishers, and that from 2002 to 2003 you grew your revenues with them tenfold.

What Do The Markets Say?
Unless you just returned from a deserted island and have yet to watch any form of news, talk to any of your co-workers, or check any other email besides this one, then you have heard about the Google IPO price drop.

Are you a COSTAR? Are your clients? Reporters?
 Greetings, as most-always, from the air. This time, on my way back from the IEMA conference in Las Vegas that I helped produce. Home for the evening, then off to a meeting overseas.

Internet Laws
Over the passed year the US state and federal houses of Representatives and Congress have been filled with what I will call Anti – online bills.

Balance the Bundle World
It’s not a secret that delivery of bundles is a booming business and a lot of agencies turn to this space for additional revenue.

May's Take - I Met We
 A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Breaking News and Industry Headlines




 


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