DM Confidential

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry

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August 12th, 2004 Edition

Trends Report: You’ve (still) Got Mail
Email went from the sure fire way to make money to the bane of most companies’ monetization strategies. Email has a long way to go before it can be yet again embraced by a wide number of advertisers and publishers.

When Direct Marketers Attack
I’m an ODM (Original Direct Marketer). That means I’m over 35 years old, and seen everything from All-Advantage to CyberRebates, from TshirtNews to Free Ipods.

Media Buyer
Media buying is an art form. Truly I believe this. The best media buyers I know are those individuals who not only completely understand ALL the economics of a deal but also understand people and how to maintain relationships.

Digital Thoughts: SP2 Day Looms Near
This issue’s Digital Thoughts and Digital Trends share a connection. Given that one deals with email and this one with something entirely different, pops, that connection doesn’t necessarily make itself apparent at first glance.

May's Take - Sellution
A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Breaking News and Industry Headlines







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