July 1st, 2004 Edition
Find Bed Wetters and Balding People Online – who knew!
Long gone are the days where companies need to “snail-mail” out expensive direct responses pieces to gather information on their current and potential customers.
Digital Thoughts: How Fresh is Your Cookie?
Online direct response marketers take tracking for granted. Sure, there are squabbles over the oft troublesome pixel, and occasionally charge backs get in the way of a good relationship.
Trends Report: Volume to Price Ratios
"I need a higher
payout to push this out to my good traffic. OK, well… I can give you a few more cents if you give me more volume…"
Recruitment Ideas for New Affiliate Managers
Last week I wrote an article about managing affiliates on a day-to-day basis and why there is no such thing as autopilot in affiliate marketing.
May's Take
A break from Directmarketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.
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