Find Bed Wetters and Balding People Online – who knew!
By Lindsay Mure
Long gone
are the days where companies need to “snail-mail” out
expensive direct responses pieces to gather information on
their current and potential customers. Over the past year,
the use of lead generation has dramatically increased across
the web. It has become one of the premier tools used by
advertisers to gather data for purposes such as direct sales
through email, telemarketing and direct mail, for customer
relationship management, customer retention, and cross
selling.
Decade
after decade traditional medias have evolved to meet
advertiser’s goals. Similarly, the evolution of online lead
generation has lead to higher quality data for advertisers.
Previously, lead generation offered only two options:
“Opt-ins” or “Opt-outs”; now there are numerous platforms
for lead generation such as super co-reg, opt-2-pops, pre
and post-opt surveys, full form, etc.
These new
platforms intensify the opt-in process by following the
person’s initial “yes” with additional questions for
information, provided by the advertiser. This extra step
allows advertisers to get additional data points on each of
these people while branding their product or generating a
direct sale.
Permission Data (www.permissiondata.com)
has a client that needs to find people between the ages of 4
– 50 who wet their beds. Through previous forms of lead
generation these people would have been near impossible to
find. Now, through Permission Data’s “Super Co-reg” program,
the advertiser can confirm that the person is or knows a bed
wetter, then serve them a second page with additional
product information and the question of how old the bed
wetter is.
Another
lead generation campaign Permission Data is having success
with is for a hair re-growth product. The advertiser is
promoting a 45% discount on their products through the
“Super Co-reg” program. With this program, the advertiser
initially signs people up for their newsletter and gives
them the discount while asking if they are current users of
the product. The advertiser is then able to custom tailor
their follow up emails based on the user’s response to the
questions. This has been very successful for acquiring new
customers as well as communicating with existing clients.
Lead
generation enables advertisers to reach mass market
audiences as well as niche markets. From bed wetters to
balding people, the utilization of new platforms such as
“Super Co-Reg” makes it easy for advertisers to reach their
target customers. Permission Data is excited to continue the
evolution of their lead generation processes to meet and
exceed client’s marketing and adverting expectations.
