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June 3rd, 2004 Edition How Are Internet Retailers Acquiring New Customers? Internet retailers are spending almost one-half of their marketing budgets on average to acquire new customers and another 18% to retain existing customers, according to data reported by The Internet Commerce Briefing. Digital Thoughts: What’s Your Incentive? The word “incentive” has gone from a positive term to a negative one, back to a positive.  At the heart of its meaning, incentive can summarize direct marketing; it is the carrot on the stick that the consumer is rewarded with after participating in a campaign.  $86 Million Isn't So "Trashy" after All While the rest of you cyber fanatics were gallivanting around the bay at AdTech last week, I was out seeing movies. Trends Report: The $.50 Pay Per Lead Phenomenon A booming surprise in the online direct marketing world of 2004 has been the rise of the short form (usually just email or name/email) pay-per lead. Search Engine Tips from a Search Engine Tracking Company We chat with a lot of folks at KeywordMax. Some pretty interesting tips from smart search marketers have been revealed to us. We decided to share some of this wisdom. Top Offers From Top Networks Top offers form these top networks. AdDrive, R.O.Wise Networks, Adteractive, Digital Moses, LynxTrack, JDR , Ampere Media LLC/MyFree.com, TrafficSystem Breaking News and Industry Headlines

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry. GET YOUR COPY TODAY! To Advertise with us contact editor@digitalmoses.com Unlimited Budget, Exclusive Campaigns - we buy CPM, CPC and CPA Check out our $500.00 New Publisher Sign-up Bonus! MARIDIUM Design Need Banners that Convert! Contact Us Now AOLIM: Maridium mm@maridium.com

DM Confidential Classifieds Still meaning to sell that unused and unwanted IT equipment? STOP MEANING TO, we'll buy it from you!  Call us at 917-304-9525 or e-mail us at sales@ombligo.com UniqueLeads.com We pay more.... Let us make you more money! unheard payouts Unique offers. Exclusive offers. Usa and international publishers needed. www.uniqueleads.com  Co-Reg Publishers needed Publishers wanted for opt in, double opt in, and opt to pop placements. please contact co-reg@digitalmoses.com InternetJungle   -   Your one stop shop to get you download distribution. ActiveX, Bundle's, Stand Alone, POP, Email etc… If you have a product  you are looking to distribute legally and honestly through downloadable software channels. Email: dag@interenetjungle.com The Insider News The Optimistic Views of the Online Industry. http://www.theinsidernews.com

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The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC