While the rest of you cyber
fanatics were gallivanting around the bay at AdTech last
week, I was out seeing movies. This trend continued through
last night, when I culminated my ten day flick binge with
"The Day After Tomorrow." I spent all of May polling my
friends and loved ones to see exactly what they thought of
the May 28th released Doomsday
flick with Hollywood boy du jour,
Jake Gyllenhaal. As a side note, his sister, the crystal
ball-eyed Maggie, can be seen in the delectable Secretary, the
pride of 2002. According to industry experts, it was
the sight of her naked flesh that caused Global Warming and
melted the glaciers, resulting in rabid animals, tidal
waves, chaotic carnage, and brother Jake running around practicing
his yelling.
Strangely enough, my monthly
consensus gave no indication that "The Day After Tomorrow"
would debut so strongly
at theaters nationwide. 66.6% of those polled
replied "trashy" when I gave them a questionnaire asking
their prediction of how well the film would perform. The
choices, listed in descending order, were as follows: Box
Blowout, Decent Dollars, or Trashy. That said, two
of the voters are prone to spending their hard earned dollars
on comedies, and they rated "Soul Plane" a "Box Blowout,"
even though it only managed a
meager $7 million in its opening weekend. Meanwhile,
"Tomorrow" heated up enough interest to generate a
tremendous $86 million.
Even still, it
wasn't enough to top the green machine, Shrek. The lovable
Ogre with the jive-talkin, Golden Child, Judge Reinhold
partnered donkey tallied
$92.2 mil-and
that in its second week of release! After a staggering $200
million and counting total, only one thing can be
sure. All is not lost in
America if a family-friendly cartoon
can still whip a
hunk with a swanky sister, even as
she crawls
around naked barking and
typing at 60wpm.
