Lead Generation
Nowadays
everybody seems to be involved in the lead generation
business, most companies who were founded and focused
primarily on media buying; brokering Cpm and Cpc campaigns
and re-selling inventory for big publishers now seem to be
completely immersed on the lead generation business.
As the
online advertising industry evolves, and we all learned our
lesson by buying non-targeted inventory and spending tons of
money on media that doesn’t work, we come to the conclusion
that lead generation is not only a profitable business but
very effective and targeted. Going back to the basics is
what lead generation is all about; everybody remembers the
basics of direct marketing: to present the right offer to
the right audience, at the right time, using the right
advertising vehicle.
One of the
most effective ways to achieve this is by creating an online tool
that allows you to do this kind of targeting, which brings
us to one of the most effective ways of lead generation;
online surveys. Have you typed the word survey on google or
overture lately? It seems everybody has a new survey and
there are at least 2 new ones every week. Since we were both
pioneers in this field (having been the dynamic duo at
Equifax behind
www.internetsurveypanel.com more than 2 years ago and
having worked on other survey projects separately way before
all the online survey spin offs came around) we understand
the power behind such a tool, after all an online survey
allows you to follow the basic rules of direct marketing.
Let’s see how:
- Present
the right offer to the right audience: most online surveys
have a wide range of users, after all most of the incentives
attached to them are appealing to most online users (Cash,
Gift cards, Electronics, etc…) which allows companies
utilizing such a tool to gather specific demographic
information about these users and present them with offers
targeted to their age, gender, demographic location, etc..
- At the
right time: have you filled out a registration form for
something you were really interested in only to receive a
call or a letter 3 months later? An online survey allows you
to present an offer to your prospective client when they are
completing their online profile, you can’t beat that!
- Using the
right advertising vehicle: here is another great benefit of
utilizing lead generation programs to purchase leads. After
advertisers purchase leads from an online survey they have
the ability to follow up with these leads as they please
(e-mail campaign, telemarketing campaigns, postal campaign,
they have the flexibility to choose when and how to convert
these leads into sales)
If you want
to learn more about online lead generation you can contact
either of us
Eyal Vadai VP of Sales IronTraffic
P:212-624-9201 F:253-679-0438
Eder Holguin Vp of Business Development IronTraffic.com
P: (212) 624-9246 F: (253) 679-0438
www.irontraffic.com
