Contact Us

Classifieds

Subscribe

Back Issues

February 26th, 2004 Edition Online Surveys and the Reg Path: A Successful New Media for Lead Generation The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam. Demand Marketing:  Let Your Customers Tell You What To Do In Your Affiliate Program As Mark Twain once wrote, the secret to success is finding out where the customers are meeting and get there first.  Judging from most people’s reaction to adware, they think that only web sites apply to this rule. A Very Rewarding Program Many online advertisers do not promote their offer through rewards, or incentive, programs. Trends Report:  Review of Lead Generating Conduits In the February 12, 2004 edition of the Digital Moses Confidential, the issue of lead conduits was explored. Digital Thoughts:  Searching for Nirvana in Direct Marketing. The Buddhist translation of nirvana is “summum bonum” literally meaning “blowing out” or “extinction.”  Breaking News in Online Marketing: Latest news in the world or Online Marketing Top Offers From Top Networks Top offerers form these top networks. R.O.Wise Networks, Adteractive, Digital Moses, eMarketMakers, LynxTrack and Azoogle

Published every Thursday, Digital Moses Confidential is a content-driven newsletter serving the online marketing industry. Please direct questions or comments to editor@digitalmoses.com GET YOUR COPY TODAY! To Advertise with us contact editor@digitalmoses.com

DM Confidential Classifieds   UniqueLeads.com We pay more.... Let us make you more money! unheard payouts Unique offers. Exclusive offers. Usa and international publishers needed. www.uniqueleads.com Reg Path Advertisers and publishers wanted please contact reg@digitalmoses.com we are looking for advertisers looking to generate leads on registration paths of publishers.And publishers that have inventory open for hosted deals Get paid to give away free calling cards!  Join the PhoneHog Affiliate Program and we’ll pay you every time someone joins PhoneHog to claim a free calling card.  It’s totally free to join, it’s a very short registration form and no credit card is required.  For more information, write to Affiliate@PhoneHog.com or visit http://www.PhoneHog.com/affiliate.asp InternetJungle   -  Your one stop shop to get you download distribution. ActvieX, Bundle’s, Stand Alone, POP, Email etc… If you have a product  you are looking to distribute legally and honestly through downloadable software channels. Email: dag@interenetjungle.com

Digital Thoughts:  Searching for Nirvana in Direct Marketing By Sam Harrelson The Buddhist translation of nirvana is “summum bonum” literally meaning “blowing out” or “extinction.”  Of course, this definition flies in the face of what popular culture identifies as nirvana.  Pop-culture thinks of the term as pertaining to a state of bliss that is either permanent or just fleeting; no real time frame is given, but the intent of feeling is there.  We as online direct marketers are constantly in search of the “Nirvana Factor” as I’ll call it.  It’s the point where everything falls into place, clients pay on time, publishers run to the promised amount of inventory, no one complains and the conversions are through the roof.  It is a state of bliss that is uncomplicated by the daily worries of bad metrics, CAN-SPAM compliance and angry clients.   Most notably for direct marketers, this state of bliss, or nirvana, is constantly and daily assaulted by more factors than anyone can prepare for, even with hours of meditation or proper preparation.  Direct marketers have searched for the nirvana factor for the last five years in email, co-registrations, banners, pops (pop-unders, pop-overs, delayed-pops or targeted pops), and now in search.  None of these have proven fruitful long term ways to the sacred path of revenue nirvana.  So, what is the answer?  Where is the path that will lead to unimagined conversion rates, low media costs and client relationships that result in best-friends?  Let’s evaluate each of these areas briefly before coming to a conclusion. Email:  Without a doubt, email marketing is just too volatile to lead to the path of permanent nirvana.  With the introduction of CAN-SPAM, federal law now is the bullet waiting in the chamber of the roulette game that email marketers play on a daily basis.  The question is not “if?” but “when?” and no on is exactly sure of the answer.  Love it or hate it, email marketing is here to stay, and that’s a good thing.  Email Marketing is a genuine form of marketing that cannot be underestimated, however, we in the direct marketing business have sorely abused and out-stayed our welcome in the inboxes of the consumers that ultimately have the loudest voice as to what is profitable.  Co-Registrations:  This area seems to bounce back and forth from insane profitability to anything-but-legit.  Co-regs have been around as long as direct marketing.  However, the consumer has become increasingly aware of this marketing tool.  Consumers know that checking (or not clicking if dealing with opt-outs) can mean an insane amount of commercial email in their inboxes.  This does not bode well for the advertisers and publishers dealing with co-regs as their main source of income (if anyone does that anymore).  Banners:  Since the first banner appeared on the internet, consumers, publishers and advertisers have tried to harvest its power and its ability to drive traffic.  Before spam became the hot topic of consumer gripes against direct marketing in 2003, banners were frequently placed in polls as the second most annoying form of advertising (behind telemarketers).  However, the introduction of large media buys by large corporations and well known name brands has slowly shifted the public perception of banners as annoying and flashing electronic highway billboards into meaningful and substantive forms of website placement.  Nevertheless, banners have lost a good deal of their potency in terms of conversions.  Pops/Search:  I’ve grouped these together because of their relative newness and the fact that the jury is still out on their long term ability to complete a direct marketing program.  However, these paths to nirvana are thwarted at the present by the inability to produce large scale conversions at peak rates.  Both are experiencing a boom in their popularity, but it is not determined how long their welcome will extend wit consumers.  Pops, in particular, face a dubious future.  Many “pop-blocking” programs and services already exist and popular web browsers are incorporating “anti-pop” features.  It is unclear how (and if) the pop market will clear this hurdle. So, what is the answer to direct marketing bliss and nirvana?  Is there an answer or does the Buddhist answer of “extinction” have more truth than first apparent?  With the extinction of practices (sending repeated bulk email to unresponsive lists as an example) that are increasingly ineffective and even offensive to consumers, does the reputation of online direct marketing increase?  Does it help to do away with practices that aren’t as productive as they once were?  Is there a Darwinian component to direct online marketing that we haven’t fully explored, or is the invisible hand of Adam Smith at work?  The present offers no concrete answers as to how to reach the nirvana of online marketing.  The current best approach is a combination of the above methods that allow for the best optimization possible with the most profitability.  It is within all our interests, as members of the direct online marketing crowd, to search out the best ways to reach profits, high conversions and the ultimate bliss of marketing nirvana. Sam Harrelson is the Co-Editor of the Digital Moses Confidential.  Please send questions/comments/suggestions to sam@digitalmoses.com return to top

Missed last weeks issue? Click Here to view

Online Surveys and the Reg Path: A Successful New Media for Lead Generation By Allan Levy The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.  Many clients chose to shy away from using email due to the potential legal issues, with thirty-six states passing their own confusing mixture of civil or criminal laws.  This legal smorgasbord culminated in the Federal government’s recent enactment of CAN-SPAM legislation, which established national compliance regulations.  As for consumers, they were simply burned out by the quantity of spam arriving in their in-box each day, and open rates to plummeted. But out of these clouds came a silver lining.  The good news is that while email still remains a tool in the marketing arsenal, its decline in effectiveness has given cause to another form of media that has provided even better results at a greater value for clients.  Through the use of online surveys, tightly constructed registration path and highly targeted offers, clients are finding they can get a higher quantity of pre-qualified prospects, each of who is a better quality lead with the opportunity to make multiple purchases. Here’s an example of how the process works: Step 1: Ironically, this exciting “new” approach begins with renewed use of some “old” online media assets, particularly banner ads.  Start by targeting web sites that are relevant for a specific client.  For example, when our P&G client wanted an offer for its Clairol hair  coloring brand, we researched and bought media with the best female demographic and carried other women’s related offers, such as diet, shopping, cooking or horoscope sites.  The banner ad, or in some cases pop-up, is created specifically for that particular web site and does not advertise a product but instead contains an enticing pitch (“Win a free shopping spree!”) Step 2: When consumers click on the banner, they are directed to our Franklin Survey site.  We begin with a simple survey question such as “Do you own a home?”  If the consumer answers “yes, ” a relevant offer such as mortgage refinance or home improvement appears.  If the consumer answers “no,” they proceed to the next survey question.  As visitors travel down the registration path, we are gathering more data about their interests and make each subsequent offer more targeted and relevant to them based upon their responses. Step 3: Weekly analysis is conducted regarding which offers are generating the most revenue.  This response determines which offers move up in the order, and which ones move down or out. Step 4: This highly qualified data is given directly to clients for fulfillment and other marketing purposes. With a substantial amount of our business now coming from this survey approach to lead generation, we’ve experienced the following results: Multiple purchases: Consumers answer survey questions and travel down the reg path, each time being presented with a targeted offer based upon their responses. Multiple responses to questions provide potential to convert on as many as three or four offers for each visitor.  On average, each visitor takes at least one offer.  Greater value: Banners on a targeted web site are a more cost-effective buy – as much as 1/10th the cost – compared to the cost of an email list.  Where email lists can run up to $50 per thousand for special selects on targeted lists, targeted banner ads generally run $1-to-$2 per thousand and targeted pop ups run $5-to-$10 per thousand. Better leads: The survey process enables the client to get a much more qualified lead, with a much higher chance of closing a sale.  The more traffic that’s driven through the survey site, the higher quantity and quality of leads delivered. Strong traffic: Because banners are placed on relevant web sites, the survey gets a strong, steady volume of targeted prospects (average of more than 25,000 visitors per day).  Blue-chip clients: The survey has worked successfully for high-profile consumer products brands including P&G, Dell Computer, Claritin and others.  They generally have increased stick rates for longer survey campaigns compared to email efforts, and tend to renew the campaigns with different offers. Allan Levy, CEO, SilverCarrot, Inc., New York, NYFor more information about how online surveys have successfully become a part of online lead generation, please contact me at allan@silvercarrot.com. return to top

Internet Agency CEO to Invest $10,000 in 2 Cincinnati Businesses to Prove How They Can Integrate the Internet and Generate $10,000 in 90 Days or Less:  http://www.demandlab.com/local In the past year, the Internet has gone local.  A manufacturer in Chicago pays $200 a month to generate millions in sales of corrugated metal.  Real estate agents nationwide are driving limited, local leads and closing them.  On March 19, 2004, Declan Dunn is going to unleash the Demand Lab system that helps drive such results for many businesses small and large. Sponsored by the Business Courier of Cincinnati, this special one-day workshop will teach you how to unlock the power of the Internet to reach your local market, including: 1.      What sells best on the Internet and what to do if your prospects aren't buying; 2.      How to get in contact with customers quickly, easily and cost effectively; 3.      How to effortlessly automate your customer service, and much more.  4.      Declan Dunn will select the 2 businesses at the March 19 event to invest $10,000 of the Demand Lab system for their success. Visit http://www.demandlab.com/invest for more information.  Declan Dunn is available via phone and also will offer a free conference call about this event.  This is March 4th, visit http://www.demandlab.com/answers to register.

Demand Marketing:  Let Your Customers Tell You What To Do In Your Affiliate Program by Demand Lab As Mark Twain once wrote, the secret to success is finding out where the customers are meeting and get there first.  Judging from most people’s reaction to adware, they think that only web sites apply to this rule.  Like it or not, adware is an important part of the affiliate game. I long ago embraced the concept of demand marketing. It's the practice of activating the customer's expressed demand for specific products and services. Not random clicks surfing the Net, but targeted clicks that generate sales activity. Adware companies do great (albeit über-aggressive) demand marketing by profiling customers based on their actions and serving ads in response to those actions. Search engine affiliates have done this for years. This new form controls the user experience in creative ways. Demand marketing evolves with the customer. There's huge controversy over the role of adware in the affiliate space, but as my friend and mentor Jonathan Mizel used to say, "Customers are three things. They're lazy, they're selfish, and they're right!" People click on ads all over the Internet. They don't know or care much who owns the click or the ad. They just click. That expresses demand. That's the action everyone in Web marketing targets, leading to a conversion. And that's where affiliate programs are changing from an old, banner-driven model to a direct response model I call demand marketing. Who owns the customer's desktop? I don't know. No one does. Many customers have downloaded adware applications that redefine this space because of their ability to target and generate customers, often through profiling, or demand marketing. Affiliate programs began as a way to place links and banners all over the Internet using tons of affiliate sites. They have morphed into limited partner channels that generate volume. The controversy over adware and affiliates is part of that trend. Adware is a symptom of companies' need to generate sales. This demand is met by adware companies. They outperform most affiliates. Few generate volume, as any affiliate manager knows. Those generating the highest volume now aren't playing by the old rules. Early affiliate programs primarily targeted massive amounts of clicks and customers. Quantity first, quality second was the motto. Everyone bragged of having thousands of affiliates. These affiliates would do anything they could to get in front of the right customers and generate sales. They threw ads up everywhere. Super affiliates now break into three basic categories: Search engine affiliates buy clicks at Overture and Google. Mass emailers send hundreds of millions of emails per month. Adware companies make ads appear in front of Internet users. People associate affiliate programs with spam, pop-ups, and search engine results driven by commerce. Affiliate programs are becoming demand marketing. Programs are based on understanding customers and delivering ads targeted to their needs. Instead of sending ads to random affiliates, take control of your program. Ask yourself: What if you could predict the success of your affiliate ad before you placed it? What if you could tell right away whether your creative hit the mark, your landing page converted the right numbers, or customers would buy your product in this lifetime? What if you could go further and analyze your top 10 affiliates, then come up with a benchmark you could use to compare any traffic buy, email, or pop-up with another? What you'd be developing is the new breed of affiliate program: demand marketing. Emulate and replicate what's successful. Whatever it is you do, someone else does it better and cheaper. Companies that profile and observe their customers (such as adware companies) generate better results than do random ads flung in front of the great masses of Internet surfers. All things can be known, if we allow customers to tell us. Demand marketing's principle is simple: By their actions you shall know them. Aggressiveness works, whether with adware or insistent questions from Yahoo! every time you check email. Aggressive always worked in affiliate programs. Now the stakes are higher. There's more competition. It's time to practice demand marketing. Listen to the customer. Sending massive amounts of ads to the masses won't work as well as targeted commercial links. Ask adware companies and search engine affiliates who drive real traffic. They understand demand marketing. Do you? Brought to you by Demand Lab:  http://www.demandlab.com Created by Declan Dunn, Demand Lab is a breakthrough marketing system developed at a top 100 Internet agency that teaches you how to integrate the Internet in your own business in plain, simple English. return to top

Banners of all sizes, mini-sites, pops, splash pages, email newsletters, animated interactive banners. 24 hour turn-around. Contact Michael at mm@maridium.com AOL IM: maridium

Trends Report:  Review of Lead Generating Conduits by Sam Harrelson In the February 12, 2004 edition of the Digital Moses Confidential, the issue of lead conduits was explored.  In review, I pointed out that these lead generating conduits use various brands in one site or portal to give consumers a chance to pick from a variety of services after they give their lead information.  This model helps to alleviate some of the worries imposed by CAN-SPAM, and offers both the advertiser and publisher a satisfactory solution to ever declining conversion rates that afflict traditional means of lead generation such as emails, pops and banners.  I concluded by saying that all parties were happy with this model, and it would be interesting to watch its development as a trend in the industry.  To my surprise, that trends article on lead generating conduits generated more responses from readers than any other article I’ve written.  Most questions were concerned with the variety and types of lead generating conduits presently on the market.  That is the area I’ll address with this week’s Trends Report.  Some had to do with conversion rates and specific metrics, which I hope to address in a future article, so stay tuned for that. Concerning the various types of lead generating conduit sites, the prevailing trends indicate there are two general sorts that I’ll call; 1) The “General Incentivized Site/Game”, and 2) The “Risk-Appropriating Model”.  Of course, some specific sites (I’ll refrain from using names) blend these two models and there is overlap on other lead generating conduits, but for the most part all of these sites fall into either category.  Differences between the two types are important for the industry as the model continues to gain popularity among advertisers.  Publishers, in particular, should be aware of their differences. The General Incentivized Site works to get traffic to its pages by offering something of value to the consumer in exchange for their data, and hopefully, payment information to secure a transaction.  The action that must happen in order for the publisher to receive credit and payout requires a substantive transaction, normally involving a credit card or consumer purchase.  These sorts of lead generating conduits work especially well with products such as cd’s, DVD’s, air travel tickets, movie tickets, etc.  Conversions in this scheme are often high, because the consumer is given a chance to pick and choose the product and they are generally incented to do so, whether through “cash-back” programs or through the awarding of points that can be redeemed for even more products. The other type of lead generating conduit is the Risk-Appropriating Model.  This schema has been insanely popular on the affiliate networks over the last few weeks and months, and has produced a lot of happy advertisers and publishers due to high conversions and better quality than what bulk email, pops or banners can produce for the same expenditure.  However, there is an element of risk that the operator of the portal inherits in this model.  The payout normally occurs with an action that does not require revenue being generated for the advertiser.  So, for the publisher, this is often times a model that is quite popular due to ease of conversions and earning a payout.  Advertisers are also beginning to seriously warm up to this model due to it’s “pull” marketing tactic rather than a “push” so often found in direct online marketing.  Generally, this sort of conduit sees great success with the services market, including financial services (debt, mortgage, etc), education and some coming date sites. The General Incentivized Site and the Risk-Appropriating Model have some similarities, but their differences are stark and need to be explored by advertisers looking to use them, and by publishers looking to market them.  Sam Harrelson is co-editor of the Digital Moses Confidential.  Please send any comments or questions to sam@digitalmoses.com  return to top

Missed last weeks issue? Click Here to view

A Very Rewarding Program by Phil Nadel Many online advertisers do not promote their offer through rewards, or incentive, programs.   In doing so, they are missing out on a big opportunity.  Rewards programs can be very lucrative for online advertisers.  They can also be a giant disaster if not handled properly. Many offers are being run successfully through rewards programs and smart marketers will want a piece of this large marketing channel.  The first step in making rewards programs work for you is determining your precise campaign goals.  Are you trying to generate sales or are you generating leads?  Do you need double opt-in leads or will single opt-in suffice?  It is critical that you match the incentive used by the rewards program to your campaign goal.  For instance, if you are selling widgets, make sure that the rewards program is offering its members the reward for purchasing a widget.  Not for visiting your website or signing up for your free newsletter, but for making a purchase. Rewards programs offer some powerful tools.  The most successful campaigns include more than one effort.  For example, one strategy that you should consider is a follow-up offer.  The rewards program knows which of their members clicked on or completed the initial offer.  Encourage them to send a follow-up email offering additional rewards for taking a further action. Here’s an example: you are marketing club memberships and your initial offer is a free trial membership.  Your real goal is to generate paid memberships.  Encourage the rewards program to send a follow-up email to everyone who clicked on the initial offer but did not take advantage of it.  This follow-up offer should sweeten the initial offer a bit, either by use of additional rewards, a lower price or a premium that was not available in the initial offer.  Suppose your initial campaign generates 50,000 click-throughs and 5,000 registrations.  The follow-up email would be sent to the 45,000 people who clicked but did not register.  It would thank them for visiting, remind them of the benefits of the club and provide them with a special, limited time offer for a bigger reward or lower price if they register. A second follow-up email would be sent to the 5,000 people who did register for the free trial.  This email would offer these folks a further reward for becoming fully paid members of your club (your ultimate goal).  Use the reward to move consumers to your end goal.l. Data validity is often a concern if you are running a lead generation campaign through a rewards program.  You can significantly improve the percentage of valid leads you get by implementing procedures on your site to validate the data being entered and reject leads with invalid data.  There are many services that provide in-line, real-time data verification.  This includes verification of street address, email address, phone number, social security number and more.  The cost of these services is negligible compared to the benefits. When working with rewards programs, keep the long-term view in mind.  If you are collecting valid data, you are building a mailing list.  If the applicants are not interested in your product or service today, maybe they will be in 2 months or 2 years.  If you stay in touch with them, there’s a good chance they’ll contact you when they need your service.  There is a benefit to building a larger database that is difficult to quantify in the short term.  Rewards programs will help you build a larger database.  Understand how to work with rewards programs and you will avail yourself of an otherwise untapped and very lucrative marketing channel. Phil Nadel is the President and Co-Founder of PhoneHog.com.  PhoneHog was established in 1999 and is the world’s largest telecommunications rewards program.  There are more than 3 million PhoneHog members.   return to top

Top Offers Top Networks Adteractive, Inc. Top Offers:   New and Improved DirectEducation.net:  $15.00 CPA EDU lead! - Action: Submit a Lead - CPA: contact us - Conversion:  7-11% from the click. ($1.00-$1.50+ EPC) - Real-time reporting, no charge backs. Note: All major Online Universities work with DirectEducation - these brands, the high CPA along with a great site design make this one of the best EDU deals out there.     LowRateSource.com: $7.50 - 5 Drop Downs Mortgage Form! - Action: 5 Drop Downs, Submit any Combination of Page 1! - CPA:  Contact us - Conversion:  20-30% from the click. ($1.50-$2.00+ EPC) - Real-time reporting, no charge backs. Note: Lowratesource offers the highest bounty and conversion for this type of mortgage offer. Try the original 5 drop down only deal - great creative available.     AllianceWarranty.com: $6.00 -  Short form Auto Warranty! Action: Submit Page 1! - CPA:  $6.00 - Conversion:  20-30% from the click. ($1.00-$1.50+ EPC) - Real-time reporting, no charge backs. Note: This is the highest converting Debt deal available. Unlimited Inventory. Try it  - you will like it!     FastCashNet.com: $6.50 - One Page Cash Advance!  - Action: Submit Page 1! - CPA:  $6.00 - Conversion:  20-30% from the click. ($1.00-$1.50+ EPC) - Real-time reporting, no charge backs. Note: This is the highest converting Debt deal available. Unlimited Inventory. Try it  - you will like it!     Other clients include Columbia House, Universtiy of Phoenix,  iWon, AIU, Kennedy Western, Netflix, Chase, Discover, Ameriquest and more!  All at the guaranteed highest payouts around. Come join the original Ad R.O.Wise Networks Fast payments, exceptional affiliate support, exclusive offers, and unique creatives. We offer custom bounties for volume above our published rates.  Contact an R.O.Wise rep to discuss all our offers.  Join our rapidly expanding network of web and email publishers today.   The net panel.com  Exclusive CPA: $1  25% conversion from the click Fastest growing internet survey panel.  Slick creatives and incredible conversion. *INCREASED BOUNTY* Online survey panel is one of our hottest offers. 85% of consumers that start the survey fully complete it. This new bounty increase should yield a 10%-15% increase in effective revenue.   My diet resolution Exclusive CPA: $40  Hottest Low Carb Diet Exclusive marketer of this leading low carb diet.  With new years resolutions still in motion now is the time to promote this offer.  This is the best converting diet offer we ever had so take advantage of all the hype with the amazing diet.   My debt helper Exclusive CPA: $3 for 5 drop downs - 20% conversion from the click Hot creatives and easy conversion for exclusive debt offer.  Five simple drop down fields on first page for an easy conversion.   Ipsos Exclusive CPA: $2  Great Converting Survey Panel The Ipsos i-Say Panel, an online survey panel. Members will be automatically entered into Ipsos "New Member" Sweepstakes for $1,000! Each time they complete a survey, they will have a chance to win cash &/or prizes. In addition, each month they're on their panel, they'll be entered into their monthly half & half draw for $250 and an additional $250 is donated to the charity of their choice.   My mortgage helper Exclusive CPA: $5  30% conversion from the click Hot creatives and easy conversion for exclusive mortgage offer.  Five simple drop down fields on first page for an easyconversion.  We pay on 100% of all leads.    eMarketMakers Top Offers: MortgageLenderPlus: Our EXCLUSIVE Mortgage offer - no scrub! And now all users are also entered into a CASH SWEEPS! Pays $15 on one page and converts phenomenally at average of 7% across the board! . Best mortgage offer in a long, LONG time. American Life Applications: EXCLUSIVE, and the only online life insurance offer where you get paid off 4 pull downs on the first page! $3 for 4 fields! Now, the ONLY online life insurance company with 10-minute (or less) approval is better than ever! Chella: *EXCLUSIVE* Chella - Similar to Hydroderm, but 4 different Skin Care products in one. Free Trial Offer - The Art and Science of Beautiful Skin! This great offer pays $12! The Next: Our newest, EXCLUSIVE, work at home offer. 4-field, no scrub pays $1.10 CPA. Guaranteed winner! Co-Registration Offers (Opt-Ins; Opt-Outs; Custom Co-Reg) - Over 30 Co-Reg offers to choose from. Newsletters, opt-outs, education, Dish Network, Wyndham, MLM, Cash Advance Health Insurance, Travel...you name it. Inquire at info@emarketmakers.com      Exclusive AzoogleAds.com Offers: #622  *NEW* EducationProvider.com  CPA:    $12.50     Current Stats: $1.25 eCPC EducationProvider brings all of the top online schools together onto a single site - offering users lots of information about many different schools and programs. This offer tracks in realtime with no chargebacks. #448 Find Romance - The BEST Performing Dating Deal! CPA:    $3.45 Current Stats : $0.60 - $0.80 eCPC, 18% conversion from the click You will be paid on GROSS leads for only the FIRST PAGE of the registration. There are NO chargebacks. This offer is converting at as much as $0.80 eCPC, whereas other dating offers have a hard time hitting $0.20 eCPC. If you have done well with dating offers in the past, you MUST run this offer. Find Romance is an offline dating service that matches real singles with one another, this is NOT an online dating site. #426 Extended Warranty Provider   CPA:  $6.00  Current Stats: 0.80 eCPC, 16% conversion from the click Extended Warranty Provider is a VERY easy Lead Gen offer where the consumer only needs to fill out the first page of the registration to obtain a FREE Quote on extended warranty for their vehicle. This offer pays on Gross leads in Realtime #588  AudioBookClub!  CPA:  $20.00  Current Stats: $1.00 eCPC,  5% conversion  from the click. An exclusive new advertiser, it pays out on gross leads, in real-time with no chargebacks. Consumers are offered 4 audio books for only .99 cents, with a free player. #453 LowRateAdvisors – 5 drop downs, 1st page lead! CPA:    $7.50 Current Stats: $2.00  eCPC , 20% conversion from the click. All that is required for a lead is for the user to select from the 5 dropdowns on the landing page and you will be paid the CPA. LowRateAdvisors allows users to save money on their mortgage, and other debts they may have. This is by far THE EASIEST lead form that you can possibly have. No further action from the user is required for you to be paid, just the 5 drop-downs.     LynxTrack  Top Offers: THREE BRAND NEW OFFERS! NEW! KIDS IN THE POOL  Free 2-Night/3-Day Vacation   PAYOUT: $1.25 CPA   Current conversion rate is above 13% for testing in the last 24 hours. This creative is brand new for 2004; the 2003 version ranked as our top performer last year!   Winter is still dominating but Spring is beckoning, and people are looking for a treat.  Run this offer today! NEW!  FREE JCPENNEY $20 Gift Card  PAYOUT: $11.50 CPA Get a shirt, a pair of jeans, or a new set of towels--or just save $20 towards that new KitchenAid.  Conversion will range from .7% - 1.8% off the click, but this can be misleading; offers such as this can click VERY high (from 30%-65% of opens!)   Check out this offer now!   Top converting Gevalia is back! GEVALIA  $82 retail value for only $14.95. PAYOUT: $7.00 CPA This offer includes programmable coffee maker, SS Travel Mug, SS scoop, and two boxes of famous Gevalia. Terrific value!   Gevalia has been a solid performer, year in and year out. Schedule this offer to your file every 2 to 3 months! NEW!  FREE Bath & Body Works Gift Card -- $20 value   PAYOUT: $11.50 CPA Attention Moms -- Pamper Yourself!  Can be used at any Bath & Body Works store, for any merchandise.  Expect .7% - 1.8% off the click, with a VERY high click rate (from 30%-65% of opens!)   Check out this offer now!   FREECDSUPERSTORE: Quicken 2001 Deluxe – FREE!  Payout: 30% Rev Share BRAND NEW: Expect numbers above $2 eCPC as we close in on Tax Time! Quicken is the standard for home finance, and this is the best Quicken offer available.   Great creative and high conversions!   DigitalMoseS  Top Offers: Degreematch - $4.00 CPL: DM Exclusive, this campaign pays on the First Page, 7-8 fields, No Scrubs! Net Money Wizard - $10.00 CPL: Accepts leads from all 50 states, accepts home purchase leads that others don't, which account for about 40% of all conversions, no chargebacks! You will get paid on anybody that comes in and fills out the form. 18%-22% click to conversion. NMW Cash Advance - $5.60 CPL: Short, one-step form - No chargebacks!  Over 20% click to conversion.  This is a high-volume, fast-growing market! Robert G. Allen - $40 CPA - This offer features the advice of the very well known Robert G. Allen. It has been converting around 1.3%. This is a high payout, and ECPM's are great! Cost to end user is $39.95. BestDegreeGuide - a 100 page plus complimentary ebook. Download is free, and no registration is required. test it today Contact: Dave Paynter, dave@digitalmoses.com  201.394.6191 for additional information

Breaking News in Online Marketing:   Efficiency and optimization are two issues that advertisers can’t avoid.  Within the context of online marketing, this is especially true.  Even though search marketing has been the “next big thing” throughout 2003 and continues to be a hot topic into 2004 with no signs of slowing, many marketers and advertisers are wondering what it will take to optimize their search functions by incorporating metrics and analytics, thus increasing traffic, brand image and revenue.  Ecommerce-Guide presents one solution: http://ecommerce.internet.com/news/news/article/0,,10375_3317821,00.html   The Do-Not-Call List has proven to be incredibly popular with consumers and government officials looking for a success story to point to when dealing with complaints about direct marketing gone awry.  Over 60 million US residents have signed their phone numbers to be a part of the list.  With the signing of the CAN-SPAM law in December, President Bush mandated that the FTC file a report with Congress on the feasibility of implementing a “Do-Not-Spam List” whereby consumers can sign up their email addresses in a similar fashion to the Do-Not-Call List.  This report of a plan must be filed by June 16, which is rapidly approaching.  The plan can be implemented no earlier than Sept. 16, 2004, but after that it is uncertain what the future will hold.  How would a “Do-Not-Spam” List affect the world of direct online marketing, especially email marketers?  ClickZ ponders the FTC employing outsourcing solutions such as Brightmail to help with the implementation of the “Do-Not-Spam” List: http://www.clickz.com/news/article.php/3316911   Consumers, corporations, ISP’s and governmental authorities continue to groan under the yoke of unsolicited commercial email.  Consumers wonder why their inboxes are continually flooded with unsolicited commercial email, even after the CAN-SPAM act.  Here’s a good reason why:  75.4 million consumers made purchases in response to unsolicited commercial email.  According to DMNews, that represents about 36% of spending in response to commercial email.  That equals out to 11.7 BILLION dollars that consumers spent on products and services from unsolicited commercial email last year.  http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=26629 return to top

Don't miss out! Get Back Issues of The Confidential here

copyright © Digital Moses
The articles and opinions expressed within are those of industry professionals and do not necessarily represent those of Digital Moses LLC