Dear Ladies,

Are you tired of showing up to conferences in smart business attire only to find your male counterparts lounging in jeans and sneakers?

Do you think it's fair that you have to stand in heels for 10-hour stretches while the boys cruise in comfy, rubber soles?

Fashion is overrated. Embrace your inner "techiness" and join the comfort movement.

We at Digital Moses challenge all the women of ad:tech - San Francisco to abandon convention and wear Chuck Taylor sneakers for the duration of the conference.

This is not a revolution to right the gender inequities of generations past, nor are we trying to bring these shoes back into vogue (after all, Chucks are timeless). Rather, we simply want all the women of the ad:tech conference to be as comfortable as the guys - if only for a few days.

If the thought of spending hours in comfortable, classic foot attire isn't reason enough to join the Chucks Challenge, consider some additional benefits of going All-Star…

As we walk around ad:tech, the Digital Moses team will photograph all the ladies bold enough to accept the Chucks Challenge. From this crop of adventurous women, we'll randomly select 3 lucky winners who will receive one of the following prizes:

Think you have what it takes to enter the Chucks Challenge?.

We invite you to officially accept our Chucks Challenge by filling out the entry form below. (don't forget to include what color Chucks you plan on wearing - entrants receive brownie points for creativity).