By Paul Taylor, founder and CEO of Webmarketing123
Content marketing and social media go together like peas in a pod, lovebirds sitting in a tree, “Brangelina.”
You get the picture: the two work well alone, but together? Yowza!
In fact, social media is a content marketing platform. Perform your social media management well and you’re actually engaged in content marketing. You can’t really talk about one without the other.
The Content Marketing Institute reported in January that the vast majority of business-to-business (B2B) marketers distributed their content via social media sites.
- 83 percent distributed content via LinkedIn;
- 80 percent via Twitter;
- 80 percent via Facebook;
- 61 percent via YouTube; and
- 39 percent via Google+.
What’s more, content feeds your social media. What are you doing when you post a link to your blog post to your followers on LinkedIn? You’re engaging in content marketing.
So what are some of the content marketing strategies we feel are tops for social media? There are dozens, yet we present seven here for you now:
1) When it comes to posting to Facebook, keep your messages short, if possible. You should have a compelling message, of course, but keep it succinct.
2) Use Twitter as a testing ground. That is, tweet a link to your original content (a blog on your site, a news release you’ve uploaded to a PR distribution site, your YouTube video) and then watch which tweets get the most shares.
3) Cover your company’s events in real time. Create a hashtag (#) for your event (e.g., #2013AnnualMeeting), let participants know of it and then give out a great gift for the participant who tweets about the event during the event the most. Just watch those tweets fly!
4) Create videos and load them to YouTube. Product demonstrations are absolutely awesome on YouTube. Showing rather than telling your customers how to use your products is an extremely compelling way to “talk” about what you do.
5) On LinkedIn, be sure to share only the highest of quality content. Savvy marketers long ago discovered the power of LinkedIn, so your connections are constantly being bombarded with sales content. Make sure yours is of the highest quality as you create your brand.
6) Revive old content. Got a blog post that was written back in 2007? Think it’s still relevant? Post a link to it to your social media feeds!
7) Finally, don’t be afraid to show your personality. Marketing today is all about relationships and creating “friends.” You show your true personality to your friends, don’t you? Do the same on social media as you market your content. Show what your company or brand is passionate about. Don’t be afraid to take a stand about something. This helps your prospects and customers come to see your company as an entity to which they can relate. That’s critical when it comes to marketing in 2013 and beyond.
Paul founded Webmarketing123 in 2004 and continues to direct the company’s overall strategy and manage its operations. An Inc. 500 company, Webmarketing123 helps clients improve SEO, PPC and social media marketing performance, and delivers measurable results. In demand as a speaker, Paul brings his 20 years of marketing and strategic consulting experience and enthusiasm for education to his many speaking engagements and webinars. Prior to founding Webmarketing123, Paul was a vice president and general manager at AT&T Wireless, and a management consultant with Bain & Company. He earned a bachelor’s degree and master’s degree in business administration from the Haas School of Business at the University of California at Berkeley.