Latest From Digital Moses Confidential
Affiliate Brain Drain
This year has not been a particularly easy one for certain segments of the performance marketing space. It is the banking crisis plus the auto crisis all rolled into one - the storied companies and iconic brands facing iconic...
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Going Offline to Understand Online
In light of Facebook's impending IPO, it seemed only logical to spend two weeks completely offline. Just as GM's pulling ad spend of less than 0.1% of Facebook's revenue this week was not timed to the IPO but makes for great...
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The Week in Review
Headlines from the industry.
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Photo and Video: Fastest Growing Mobile App Category
According to recent numbers released by Flurry, photo and video apps make up the fastest growing app category by time per active user. The company also notes the rise of smaller competitors to YouTube in the mobile video category.
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Digital Moms vs. Digital Dads: Online, Mobile and Social Behaviors
Two separate infographics from Nielsen and OnlineSchools.com offer insights into the different ways moms and dads use the Internet, mobile devices and social networks. Moms, for instance, are more likely than the average American to visit Pinterest, while dads have more online friends than moms.
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Google Powered Nearly 7 out of 10 Organic Searches in April
According to comScore's latest qSearch analysis of the U.S. search engine market, Google powered nearly 70 percent of all organic searches in April, leaving Bing with about 26 percent of organic searches.
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Video Ad Loads Avoided Seasonal Dip in Q1 2012
According to FreeWheel, video ad loads in the first quarter of 2012 were nearly as high as they were in the fourth quarter of 2011, avoiding the typical seasonal dip. Also, completion rates for all forms of video ads head steady in the first quarter.
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Affiliate Ball New York ASE signs a Beastie Boy, Ice-T & Coco
There is big news and a lot of hype swirling around the Affiliate Ball. Neverblue stepped up their marketing game by securing the “title” sponsorship for this event and will now have the appropriate nomenclature of "Neverblue Presents The Affiliate Ball".
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