Is It Over Already?
News came out earlier this week about Gilt Groupe cutting 10% of its staff. Funnily enough, when the news came out, some of the more shocking news focused on the companies purported decision to eliminate its free snacks. Forget cutting back on people, you know a... More...

Domainers and Lead Gen - If or When?
Now is as good a time as any to begin our semi-annual LeadsCon shameless plugs. It's actually a great time given that LeadsCon is now less than five weeks away. As always, DMConfidential readers have the great fortune to pay the absolute lowest price; in this case, that is... More...

The Week in Review
Headlines from the industry.
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Social Media ROI Defined as Increased Fans, "Likes" Comments, Interactions by Nearly 40% of Marketers
Wildfire recently conducted a survey of more than 700 marketers from around the globe to gauge their thoughts on measuring the business impact of social media. One of the findings was that measuring social media ROI is most frequently defined as an increase in fans, "likes" comments and interactions. More...

Tax, Shipping and Movie Sites See Big Gains in Traffic in December
According to comScore, taxes, shipping and various retail activities drove traffic to those website categories in December. Meanwhile, Google Sites remained the king of U.S. Web properties. More...

First-Time In-App Purchases Tied to Length of Time Using the Apps
A recent Localytics study found "building relationships with app users and fostering long-term usage are more important." Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app. More...

In-Banner Video Ads Get Nearly 17 Seconds of Average Brand Interaction Time
According to PointRoll, the completion rate for in-stream video ads with interactive elements is higher than for in-stream ads without interactive elements. Overall, in-banner video ads got just under 17 seconds of average brand interaction time. More...

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