June 19, 2013

How to Create an Effective Call-to-Action Button: 7 Best Practices

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Creating a call-to-action (CTA) button is simple enough; creating a truly effective CTA button, on the other hand, is quite a difficult task. It involves a number of factors, including colors, fonts and placement, among other things. To help marketers get a better idea of what they need to do in order to craft CTA … Read More

Infographic: Social Calls-to-Action Work on Blogs, Twitter and Facebook

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Dan Zarrella, the self-proclaimed “social media scientist” of HubSpot, has put together an infographic based on his research on social calls-to-action (CTAs) on blogs, Twitter and Facebook. He’s found that social CTAs yield increased action rates everywhere he’s looked. Here are some of the interesting findings: -       Blog posts including the words “comment,” “link” and … Read More

Facebook Updates Page Post Link Ads, Which Deliver a 53% ROI and Perform Well for Lead Gen

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On Monday, Facebook took another step toward achieving its goal of simplifying its ad products by rolling out revamped Page post link ads. “Over the past several months, aligned with updates to News Feed, we’ve enlarged images and the clickable area for Page post link ads on both desktop and mobile,” according to the company’s … Read More