May 22, 2013

Infographic: All You Need to Know About Content Marketing

Demand Metric - content marketing infographic

Demand Metric, a marketing advisory firm based in Vancouver, has assembled a doozy of an infographic covering just about all aspects of content marketing. From statistics to an overview of the process, the infographic walks marketers through what they need to know to be a content marketing mastermind. Here are some stats from the infographic … Read More

Google Now, Voice and Predictive Search, and What It All Means for Marketers

Google search

Google’s recent I/O conference put a bow on what we’ve known for a while now: The search giant is leaving behind the text-input box in favor of users’ voices and contextual information. In other words, if the search giant has anything to say about it (and with two-thirds of the U.S. search market, they clearly … Read More

How to Optimize Images for Pinterest: 6 Steps

Pinterest logo

The Web, and social media sites in particular, is becoming more visually charged, which makes Pinterest a valuable channels for brands. But as content has to be optimized, images need optimization, too. In a guest post for Search Engine People, Ann Smarty offers six steps for optimizing Pinterest images: 1)   make sure most of your … Read More